Stories Unfold

By 2030, Tourism Flanders wants to develop a network of castles, domains and gardens. In the run-up to that, it is now launching the first edition of the "revaluation festival" Stories unfold. The intention is to hold an edition every two years at a changing location. Rubens Castle, also known as "The Stone," may welcome Stories Unfold as its first venue. 

In previous years, the Rubens Castle has already laid a solid foundation for the future of the estate through a participation process with experts and local residents. With Stories Unfold we now want to experiment further. What works and what doesn't? After all, we want to pass on that knowledge and inspire others with it. 

During this unique event you will find a diverse range of cultural activities, culinary experiences and local initiatives. Stories Unfold encourages organizations and businesses in the neighborhood to use the location, thus making the project a contribution to the community. 

After all, Flanders' historical heritage is what makes our region unique. It not only reflects our rich history, but is also one of our most important tourist assets. Countless heritage sites tell centuries-old stories. We want to cherish them. That is why we are looking for a new use for some of these special places, including Rubens Castle, under the heading 'Reallocating together'. A future for our centuries-old heritage that connects seamlessly with the soul of these places. So that they continue to add value for everyone.

This initiative not only boosts the national profile of Flemish estates, but also puts them on the map internationally. It invites everyone to share knowledge, it brings estate owners and operators closer together, and it increases local involvement. We are proud to contribute to the knowledge and (re)valuation of Flemish estates, and to put sustainability on the agenda within the estate network.